From Dave Vaughan · 25+ years coaching
Stop trading
time for money.
You already know how to coach. MonetizeMI is the operating system that turns your coaching philosophy into a business that works around the clock — without lowering your standards.
Personalized workouts, nutrition, accountability, communication, retention and lead follow-up — plus the Show Me the Money engine that surfaces exactly where your next dollar is hiding. All of it under your own brand, while you get your time back.
Sound familiar?
You built a coaching business.
Then your business started owning you.
Answering texts until 10:30 at night.
Rewriting the same meal plan for the fourth time this month.
Programming workouts every Sunday instead of living your Sunday.
Chasing check-ins from the people who need them most.
Chasing payments you already earned.
Wondering, quietly, which client is about to disappear.
Feeling guilty every time you take a day off.
Watching your income stop the second you stop.
That isn't freedom.
That's a job disguised as a business.
Imagine waking up tomorrow and seeing this.
- Five new leads were nurtured overnight.
- Clients checked in while you slept.
- Missed workouts triggered accountability without you.
- Nutrition questions were answered in your voice.
- Workout adjustments were already made.
- Revenue opportunities were surfaced and ranked for you.
- You made money before your first cup of coffee.
This isn't a fantasy. This is what happens when your business finally works while you're not working.
You're not buying software.
You're hiring your first employee that never sleeps.
Working 24 hours a day. Never sick. Never tired. Never forgetting the follow-up. Never missing the opportunity. Never burning out.
Two versions of the same career.
Without MonetizeMI
- 20 clients, and that's the ceiling
- 200 text messages a week
- Programming every weekend
- Constant interruptions
- Follow-ups that never happen
- Burnout you can feel coming
- Income tied to hours
With MonetizeMI
- More clients at the same quality bar
- Accountability that runs itself
- Programming built from your method
- Focused hours, protected evenings
- Follow-up that actually happens
- Retention you can see and defend
- Recurring revenue and real time off
The team that never sleeps
Meet the staff you could never afford to hire.
The Accountability Coach
You stop being the nag. Check-ins, streaks and nudges go out on schedule, and you hear about someone slipping while you can still save them.
The Nutrition Coach
No more rewriting the same plan at midnight. Guidance goes out built on your standards, not a generic calculator's.
The Workout Architect
Your Sundays come back. Programs get built from your method and adjusted per client without you starting from a blank page.
The Sales Assistant
The part you hate is already done. It finds who to talk to, tells you why, and writes the message. You just say yes.
The Retention Specialist
You stop being surprised. At-risk clients, expiring packages and failed payments surface before the money walks out.
The Business Manager
You stop guessing. Who's active, who's drifting, what's been delivered and where revenue is heading — in one place.
Everything that goes out to a client comes from your method, and nothing sensitive sends without your approval. It's your team — you're still the head coach.
Built by a trainer
I didn't set out to start a software company.
I built MonetizeMI because after decades of coaching I realized I was rebuilding the same programs, answering the same questions, chasing the same follow-ups, and tying every dollar I earned to my calendar.
I tried the tools. They organized my clients. None of them grew my business, and none of them sounded like me.
So I built the coaching business I always wished existed — then turned it into something you can run too.
Dave Vaughan · 25+ years coaching · Founder, Forget The Gym
Meet Dave and the rest of his workWhy this isn't another app.
Trainerize helps you organize clients.
MonetizeMI helps you grow the business.
ChatGPT gives generic answers.
MonetizeMI delivers your coaching philosophy.
Generic AI replaces your personality.
MonetizeMI amplifies it.
Other platforms track workouts.
MonetizeMI scales the practice around them.
Proven before it was sold
Our first customer was a real coaching business.
Every part of MonetizeMI had to survive paying clients inside Forget The Gym before it shipped to anyone else. It's now opening to outside coaches through a small pilot group.
"The software didn't replace my judgment. It made my judgment repeatable — and that's what finally let the business grow past my own calendar."
Count what you're already paying for.
Most coaches are stitching this together out of six or seven subscriptions, plus the hours it takes to keep them talking to each other.
- Programming softwareseparate bill
- Nutrition softwareseparate bill
- CRMseparate bill
- Client messagingseparate bill
- Automation toolsseparate bill
- Lead follow-upseparate bill
- Reportingseparate bill
- Schedulingseparate bill
One platform.
One login.
One monthly price.
Start free while you set it up. You only move to a paid plan once it's carrying paying clients for you.
See pricingYou didn't become a trainer to answer texts until midnight.
You became a trainer to change lives.
Let MonetizeMI handle everything technology should — so you can get back to doing what only you can do.