$199 IS NOT
the only price for a coach.
If Future is out of budget, you have three real options: drop to an AI app and lose the human, pay $60–$120 a session in person, or find human coaching priced like an app. Forget The Gym is the third one — $39 a month, one named coach, nutrition included.
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Side by side
Published list prices, checked August 2026. Prices change — check Future / premium 1:1's site for current numbers.
| Forget The Gym | Future / premium 1:1 | |
|---|---|---|
| Price | $39/month | $149–$199/month |
| What you get | One named human coach, workouts, nutrition, accountability | A matched human coach and app tracking |
| Cheaper option below this | AI apps at $16–$20 — no human at all | — |
| More expensive option above | In-person 1:1 at $60–$120 per session | — |
| Contract | None. Cancel anytime. | Month to month |
| Guarantee | 30-day money back | See each provider's terms |
Where Future / premium 1:1 is the better pick
- · Coach-matching across a large roster.
- · Watch-native tracking and a bigger product team.
- · Brand recognition, if that matters to you.
If that's what you need, go get it. We'd rather you pick right than pick us.
The three price tiers, plainly
Algorithm-generated plans. Nobody notices when you stop.
A named human coach, nutrition, and accountability.
Human coaching from a roster, at 4–5× the price.
Questions
- What is the cheapest alternative to Future with a real human coach?
- Forget The Gym at $39/month is the lowest-priced option we know of that still gives you a named human coach who builds and adjusts your plan and answers your messages directly.
- Are AI fitness apps a good substitute for Future?
- They're cheaper — usually $16–$20/month — but no one reviews your form, notices when you stop showing up, or changes the plan when your week falls apart. If accountability is what you're missing, an algorithm won't fix it.
- How does $39 compare to hiring a trainer in person?
- In-person personal training typically runs $60–$120 for a single session. A month of Forget The Gym costs less than one session.
- Is there a catch at $39?
- One coach, one price, no tiers. You don't get a roster to shop from or a big support org — you get Dave. That's the trade.
REAL COACHING.
$39 a month.
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